Recognising that media consumption habits have changed and that people have also changed the way they plan and book their travel, the Singapore Tourism Board has launched a new brand, YourSingapore.
At the heart of the new service is a website that will allow people to personalise their experiences, post and share reviews and transact through a metasearch interface, among other things.
The STB says YourSingapore will allow travellers to conceptualise and plan their individual Singapore travel itinerary.
Read the full story at http://www.tnooz.com/2010/03/08/news/singapore-shifts-emphasis-to-consumer-with-yoursingapore-launch/
