In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008, according to data from eTRAK.
The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (eTRAK).
This increase in Internet bookings comes at the expense of the GDS and Voice Channels, both of which have been declining for many years now.
Read the full story at http://www.hotelmarketing.com/index.php/content/article/increase_in_ota_bookings_comes_at_expense_of_gds_and_voice/
