TUI Blue continues rapid expansion in China and Southeast Asia

TUI BLUE, the popular leisure hotel brand from one of the world’s leading tourism groups, is strengthening its presence in Asia with a series of new hotel openings. After successfully launching new hotels in Thailand and Vietnam in the last months, the brand is now making its debut in China and Malaysia. With this expansion, TUI Blue is contributing to the development of TUI Group's global hotel portfolio, which consists of 12 differentiated brands and is set to grow to 600 hotels in the medium term.

With three new hotels, TUI Blue is celebrating its launch in China. Various destinations await guests who want to discover the authentic experiences of the hotel brand. TUI Blue Wusongkou Cruise Port with 83 rooms is located at the largest cruise port in Asia, but also a starting point to explore Shanghai. The recently opened TUI Blue Taicang with 129 rooms is situated near Tianjing Lake. Taicang is a historic river town located along the Yangtze River in Jiangsu province, known for its well-preserved ancient architecture and vibrant cultural heritage. The city also has a connection to the roots of the TUI Blue brand, it is known for having over 500 German enterprises establishing operations there. For those who are more drawn to scenic hills TUI BLUE Yangshuo Xiangheli, Guilin, is the right choice. Yangshuo is a renowned tourism destination in Guangxi province, famous for its breathtaking karst landscape, winding Li River, and Chinese countryside charm.

Parallel to its China expansion, TUI Blue is heading to other holiday destinations in Southeast Asia. Also in September, TUI Blue The Haven Ipoh with 150 rooms welcomed its first guests. For the launch in Malaysia, the hotel brand has chosen the capital city of Perak state which is known for its vibrant street art, colonial architecture, and proximity to outdoor adventures. Further openings in Southeast Asia are already being planned. TUI Blue Maduzi Bangkok in Thailand and TUI Blue Berawa in Bali will be the next to open.

"Our rapid expansion in China and Southeast Asia underscores the strong demand for the TUI Blue brand in these fast-growing travel markets," says Artur Gerber, Managing Director of TUI Blue Hotels & Resorts. "As we continue to bring our unique blend of leisure accommodations and locally-inspired experiences to more destinations, we are confident that TUI Blue is an excellent addition to the region's hospitality landscape."