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公众号“旅游商业观察”回应去哪儿的指认

环球旅讯 2014-11-17 18:17:07

11月16日，去哪儿发表声明称，微信公众号“旅游商业观察”凭空捏造了其CEO庄辰超的发言，今天“旅游商业观察”做出回应。

【环球旅讯】11月15日，《旅游商业观察》微信公众账号发布了一篇《庄辰超放话：再过一年便可控制航空公司的营销》，随后，11月16日，去哪儿发表声明称，微信公众号“旅游商业观察”在毫无依据的情况，凭空捏造了一篇去哪儿网首席执行官庄辰超的发言，并将诉诸法律。

以下为《旅游商业观察》微信公众账号的回应内容：

对于去哪儿的指认，“旅游商业观察”在此正式作出回应。经过慎重考虑，我们决定放出哪儿网CEO庄辰超在PhoCusWright期间发言的部分录音，以正视听。

录音链接：http://v.qq.com/page/p/t/d/p0141wdevtd.html

以下为音频资料第8分15秒至11分10秒之间的内容，特摘录于下：

For airlines, currently there are 3 to 4 airlines actually using QUNAR sales systems, they don’t have their sales team, market team, all the price decision is our suggestion; normally, hotline does not work, I want to sale this much tickets in like a week, average 600RMB was a plan, so we will give them a suggestion; solution 1: doing sale the price like this, solution 2: like that you know general management of select of option A option B option C and that’s it . And were dynamically decided the price on our network, and we can optically price based on our search behavior date; consumer normally search airfare information 7 to 14days before their real buy. We have all those information to help the airline to decide the price dynamically; today QUNAR has above over 20% domestic market volumes. more than 15% international ention ticket market, international airline market we go through 3 pounds year over the year; so next year the international airline market we will have 30% market volume, so in such a largest market share, consumer rich and date, we will able to decide what the price run for the airlines.

Qingdao airline comes to us, we just lunched airline and we do not have the access traditional trading channel, what we can do? We said, give us all your controlling rights, and we will help to decide the price, that airline was profitable from day one; each every single fight is profitable. After that, there few of smaller airlines called, DongHai airline, they have 4 aircrafts, they always losing money, they have operated many years and losing money badly, and they come to us: can you give us some solution, we tell them just fire all your sales person and give us the system, we will try operate for you, and we actually make some profitable we won’t to waste, today they have 6 aircraft and all of them are profitable, so draw of attentions with some middles size airlines of the national wide large carries, they all come to our side, you know, “I have ridiculous rules problems, horrible operate”, can you guess how we open it, we are in there X negotiation with some middle size airline, we think eventually QUNAR can management 30% of Chinese domestic aircraft, we want try to in most of them profitable。

首先，我们需要修正一点。

之前文章中表示：“去哪儿将控制机票行业25%的市场份额”这段话为笔者对内容整理有误，实际庄辰超先生演讲的内容为：“We think eventually QUNAN can management 30% of Chinese domestic aircraft”。或许如此翻译比较恰当：“我们认为去哪儿可以掌控国内30%的航空市场业务份额”。

“航空公司的营销及市场人员已经没有存在的必要”一句来源于庄辰超先生转述给东海航空公司的方案中提到“We tell them just fire all your sales person and give us the system, we will try operate for you”。

“而航空公司的营销将可以由去哪儿的系统所接管。”一句来源于庄辰超先生转述给青岛航空公司的建议“We said, give us all your controlling rights, and we will help to decide the price”。

去哪儿指责“旅游商业观察”捏造新闻，但在之前文章中所列巨的观点均来自于庄辰超先生的讲话内容。并且，在文章中并没有使用引号来表明完全是庄臣超先生的原句。因此，从文章整理的角度我们并不认为这是一种捏造的行为。

从观察者的角度而言，庄辰超关于航空公司言论的内容基本表述了过去要求小航空公司交出所有营销控制权和砍掉所有销售人员，并已经将业务延伸到大中型航空公司，以后将接管30%国内航空业务份额的内容。

因此，我们认为《庄辰超放话：再过一年便可控制航空公司的营销》一文中的基础事实清晰，并且有着足够的逻辑自洽。

当然，由于小编英语水平有限，理解能力可能有偏差。如有错误请大家扶正。

11月16日，去哪儿网针对微信公众账号“旅游商业观察”发布的一篇《庄辰超放话：再过一年便可控制航空公司的营销》，发表如下声明：

11月15日，微信公众号“旅游商业观察”发布了《庄辰超放话：再过一年便可控制航空公司的营销》的文章。在毫无依据的情况，凭空捏造了一篇去哪儿网首席执行官庄辰超的发言。

该文捏造事实，称庄辰超近日在PhoCusWright做出关于接管航空公司营销的言论：“航空公司的营销及市场人员已经没有存在的必要，再过一年，去哪儿将控制机票行业25%的市场份额，而航空公司的营销将可以由去哪儿的系统所接管。”

对此，去哪儿网严正声明：我司首席执行官庄辰超未在任何场合下，发表过上述言论。在PhoCusWright上，均有据可查。

事实上，去哪儿网和青岛航空、东海航空等航空公司，在双方互利的基础上合作顺利，并将共同创造收益管理的新格局，一起推动行业进步。

《旅游商业观察》在此节点下，子乌虚有、捏造事实散布谣言，其背后的“司马昭之心，路人皆知。”